MIDDLE X is an independent consulting and services firm that represents technological and innovative companies in the UAE and KSA. Operating from Dubai and Riyadh, we forge connections between leaders in the GCC and premier technologies. 

Our unique positioning stems from our specialization in advanced technologies such as Software as a Service (SaaS), immersive technologies (Digital twins, Metaverse), and Web3 (Blockchain, digital assets), along with high-value services in engineering and consulting. We possess deep expertise in strategic industries, including Industry 4.0, Aerospace, Energy, Banks and Smart Cities. This specialized knowledge enables us to deliver tailored, cutting-edge solutions that drive significant advancements and efficiency improvements in these sectors. 

Our team comprises seven entrepreneurial-minded professionals, including senior specialists fluent in Arabic, English, and French. In 2023, we partnered with Tahaluf, a strategic alliance between Informa PLC and the Saudi Arabian Federation for Cyber Security and Programming, to showcase French firms at major government-backed events in Riyadh: 24Fintech (September 2024), BlackHat (November 2024), LEAP (February 2025) and Deep Fest (February 2025).

Discover the range of services MIDDLE X offers to facilitate your entry and growth: 

• Export Financing 
• Business set-up 
• Go-to-Market Advisory 
• Business Development Outsourcing 
• Partners & Channels 
• C-Level Services 
• Trade Shows